Fair Acres Stock Farm is focused on Angus, which is truly the business breed, by far the most predictable, highest quality and best tasting in the world. Angus is a leading breed for calving ease, growth rates, high quality carcasses. The firm has an extensive listing of documented genomic tested Angus and Red Angus embryos for sale. The listing is updated frequently and includes genetics from high performing parents, progeny that reproduce quality, deep pedigree with sound genetics, and elite cows with phenomenal phenotypes (the 4 Ps of cattle breeding).
Fair Acres Stock Farm has adapted the 4Ps marketing concept to cattle breeding in the creation and selling of its elite Angus embryos to its domestic and international markets. In the development of the Angus embryos, the company first addresses its target market. With first-hand knowledge of the North American plains, the South American pampas and the African savanna, the firm selects elite donor cows and mates them to the top bulls in the industry to produce genetics that are custom designed to fit the requirements for specific client, that not only adapts to, but thrives in these new environments.
The firm leverages the recorded performance data that fuels genetic progress or making better cows faster. This is measured by the genomic-enhanced expected progeny difference (GE-EPD), which “is the prediction of how future progeny of each animal are expected to perform relative to the progeny of other animals listed in the database. GE-EPDs have become the industry standard for herd improvement, building on decades of science-backed genetic evaluation tools originated and maintained through the American Angus Association, home to the largest and ever-growing single-breed beef cattle database. EPDs that traditionally contained pedigree (records of ancestry of an animal), performance (records of individual animal’s reproduction, production and carcass merit) and progeny (evaluation of an animal based on the performance of the offspring) information can now also include results from available genomic, or DNA, tests. These genomic results incorporated into GE-EPDs enhance accuracy and predictability — especially for EPDs of younger animals — and characterize genetics for difficult-to-measure traits” (from the American Angus Association). In addition to the “numbers”, the company uses phenotype (the composite observable characteristics or traits of an animal) selection to determine the general health, condition, frame size and conformation of the animal.
There are several other Ps, that can be added, such as product, place, price, promotion, people, processes, and physical evidence. To achieve a superior product (our Angus embryos), our processes are market driven by place, competitively priced and effectively promoted, managed by highly competent and ethical people, and all documented by physical evidence.
With the use of advanced reproductive technologies, the company can propagate more offspring to help multiply the success of breeding and marketing programs of its clients. Cattle embryos are an efficient, cost effective and safe way to move genetics throughout the world. Thanks to cutting edge research, bovine embryos that are processed according to the International Embryo Transfer Society (IETS) standards by certified and/or accredited embryo transfer practitioners can be exported to most countries around the world. IETS washed embryos pose zero risk for the transmission of any known disease, including BSE and foot and mouth. Only embryos that are processed in approved laboratories by embryo transfer practitioners that are certified and approved by USDA can be exported.
Fair Acres Stock Farms specializes in producing, selling, and exporting documented genomic tested Angus and Red Angus embryos from the United States. All the embryos that we market are quality grade one embryos based on the grading system of the IETS. Our company currently has a range of Angus embryos for sale out of our leading cows, of which we can supply to the world markets. Please contact us for details.